Brand Focus – Build Your Brand

Build Your Brand

So, if the brand name is Build Your Brand, guess what its clothing aims to do? You’ve guessed it provide you with clothing to do exactly that, build your brand. Whether we are talking about your own brand of clothing or in terms of your company brand this range of garments gives you the opportunity to customise, personalise and individualise clothing items with your brand.

Based in Germany and only recently introduced into the UK personalised clothing market Build Your Brand has already taken off at an alarming rate. Especially alarming if you are one of the many other clothing brands competing within the customised clothing sector. But what makes Build Your Brand different and stand out from the crowd. Here at JKL Clothing we think it is the specific youth and young fashion area of the customised clothing market that this brand specifically targets and is attracted to. Their clothing is young, on-trend and has an edge to it that people under the age of 30 really identify with and in targeting this age market Build Your Brand have filled a gap that had been vacant for some time with many of the more established clothing brands producing the same almost run of the mill garment ranges year after year.

The Build your Brand range is described by the brand themselves as “Streetwear for printers and embroiderers”. Five words that capture the essence of the brand. Think streetwear and you know immediately which age sector this brand is aimed at. Printers and Embroiderers then tells you this is a brand that is made to be customised.

So, what is in the range? If I filter on the JKL Clothing website I can see immediately that there are 16 product types to choose from. Almost every type of clothing item can be found within the brand. T-shirts, sweatshirts, trousers, shorts, jackets, vests, the list goes on. Basically, if you want to create a customised clothing brand you will probably find the item you want within this brand.

In Addition to the Build Your Brand range of over 130 garments we also have the Build Your Brand Basic and Build Your Brandit.

Build Your Brand Basic is a range of staple personalised clothing items in standard range colours but with sizes ranging from XS through to 5XL. Ideal if you are looking ever popular garment types that can meet almost all taste and fit all sizes. The difference is made when you get your hands on them and customise with your own unique design changing it from basic to anything but.

The Build Your Brand is almost at the opposite end of the spectrum to Build Your Brand Basic and is individual wear with an edge and an up to date fashion design that sets it out from the crowd. From summer windbreaker jackets to pure vintage trousers and shorts this off shot brand is for those not only looking to add a unique design to their garments but looking for a unique garment to put it on.

So, who orders Build Your Brand from JKL Clothing? We have already mentioned that this is a predominantly young person’s clothing brand. As such we have seen increased demand from clothing company start-ups. It is very attractive to the entrepreneur who is setting up a clothing business and is initially looking for stock items that they can customise and sell as their own brand. What also makes Build Your Brand ideal for this type of customer is the fact that all the clothing only comes with a size label in the neck of the garment. There is no mention of Build Your Brand on the garment. The start up clothing company can even insert their own label if they wish. This makes it a cost-effective way to launch your own brand of clothing onto the market.

And this is where JKL Clothing come in. Using our expertise, we work closely with our clients to develop the customisation that we can then embroider onto the garment. Access to large stock quantities, good size ranges and colour options means that your embroidered clothing with your own brand can be ordered quickly and received within a matter of days. This means the young start-up company does not have to either purchase an initial large order or keep large stock quantities. We can do that for you, and you can simply order as you sell.

In short, the Build Your Brand range has changed the game when it comes to customising on trend clothing targeting a young market and by working with a company like JKL Clothing for your finished personalised embroidered garment you are sure to stay ahead of the game.