One area of the garment decoration industry that appears to have stood up well during the current economic downturn is the workwear sector. Whatever is happening in the outside world of commerce one thing remains constant and that is the fact that every employed person in our population needs clothing to work in. Step forward the countries workwear manufacture and supply industry.
Businesses ranging in size from micro through to blue chip have for some time realised and appreciated the value of decorated workwear and the relatively cheap marketing benefits it brings.
Added to this the feel good factor that workers gain from quality workwear garments and you soon begin to see the reasons behind the durability of the workwear sector during the current economic climate.
The main players within the workwear industry have for some time realised the importance of this type of clothing to their business plans. This would explain the investment in development of new styles and fabrics and the increasing range of garments available to the market. The current trends also include well known retail brands entering the market. This quite clearly indicates the strength of the workwear sector.
At JKL Clothing the vast majority of workwear garments supplied are decorated using embroidery. Indeed embroidered clothing accounts for approximately 75% of all workwear garments sold, again showing the added value of advertising on workwear.
Sunday 28 March 2010
Thursday 18 March 2010
Class Workwear for the working class.
One area of the garment decoration industry that appears to have stood up well during the current economic downturn is the workwear sector. Whatever is happening in the outside world of commerce one thing remains constant and that is the fact that every employed person in our population needs clothing to work in. Step forward the countries workwear manufacture and supply industry.
Businesses ranging in size from micro through to blue chip have for some time realised and appreciated the value of decorated workwear and the relatively cheap marketing benefits it brings.
Added to this the feel good factor that workers gain from quality workwear garments and you soon begin to see the reasons behind the durability of the workwear sector during the current economic climate.
The main players within the workwear industry have for some time realised the importance of this type of clothing to their business plans. This would explain the investment in development of new styles and fabrics and the increasing range of garments available to the market. The current trends also include well known retail brands entering the market. This quite clearly indicates the strength of the workwear sector.
At JKL Clothing the vast majority of workwear garments supplied are decorated using embroidery. Indeed embroidered clothing accounts for approximately 75% of all workwear garments sold, again showing the added value of advertising on workwear.
Businesses ranging in size from micro through to blue chip have for some time realised and appreciated the value of decorated workwear and the relatively cheap marketing benefits it brings.
Added to this the feel good factor that workers gain from quality workwear garments and you soon begin to see the reasons behind the durability of the workwear sector during the current economic climate.
The main players within the workwear industry have for some time realised the importance of this type of clothing to their business plans. This would explain the investment in development of new styles and fabrics and the increasing range of garments available to the market. The current trends also include well known retail brands entering the market. This quite clearly indicates the strength of the workwear sector.
At JKL Clothing the vast majority of workwear garments supplied are decorated using embroidery. Indeed embroidered clothing accounts for approximately 75% of all workwear garments sold, again showing the added value of advertising on workwear.
Wednesday 3 March 2010
T-Shirt Printing and Printwear and Promotion
This weeks Printwear and Promotion show at Birminghams NEC Arena was a resounding success according to all the exhibitors. Whilst the official visitor figures have yet to be released the general feeling among both exhibitors and visitors alike was that the show was certainly a lot busier than last year especially on the Sunday when many visitors used their own time to see the show rather than taking time away from their business during Monday or Tuesday.
As always one of the main exhibiting groups was the screen print industry including machine manufacturers and suppliers such as M&R.
These are encouraging times for T-shirt printing industry. Here at JKL Clothing we have seen enquiries and orders significantly up on the same period last year and we are also receiving enquiries from abroad where perhaps the weather is not as big an issue as in this country.
JKL Clothing have recently produced printed t-shirts for the Army Benevolent fund. This was an order for 3000 garments with a two colour screen print to both the front and rear. Charities have been one section of the promotional market that we have targeted in recent months. We feel that printed t-shirts are an ideal, cost effective way for charities to promote themselves and a such offer attractive discounts to attract orders.
If the optimism at Printwear and Promotion is anything to go by, the promotional clothing industry can look forward to a successful 2010, although JKL Clothing like many business's in our industry are not taking anything for granted and will be continuing to offer an excellent printed garment with a superior level of service.
As always one of the main exhibiting groups was the screen print industry including machine manufacturers and suppliers such as M&R.
These are encouraging times for T-shirt printing industry. Here at JKL Clothing we have seen enquiries and orders significantly up on the same period last year and we are also receiving enquiries from abroad where perhaps the weather is not as big an issue as in this country.
JKL Clothing have recently produced printed t-shirts for the Army Benevolent fund. This was an order for 3000 garments with a two colour screen print to both the front and rear. Charities have been one section of the promotional market that we have targeted in recent months. We feel that printed t-shirts are an ideal, cost effective way for charities to promote themselves and a such offer attractive discounts to attract orders.
If the optimism at Printwear and Promotion is anything to go by, the promotional clothing industry can look forward to a successful 2010, although JKL Clothing like many business's in our industry are not taking anything for granted and will be continuing to offer an excellent printed garment with a superior level of service.
Tuesday 2 March 2010
Printwear and Promotion 2010
Having attended the 2010 Printwear and Promotion show at Birminghams NEC today I have decided to write about it on our blogg. I have been attending this show for 10 years now and have not seen it change much at all in that time. Exhibitors range from embroidery machine manufacturers to promotional badge makers. There is a stage that has fashion shows throughout the day and an area where workshops are run. I attended one about on line marketing.
I assume that the show is aimed at business owners like myself so that we can meet suppliers, see new products, and get ideas on how to grow our business. The show has been a useful event for JKL Clothing over the last decade but I am not sure what benefit it can provide to an established business moving forward. Yes, it is good to meet up with suppliers, but our main business partners are in constant touch with us anyway and I would hope, keeping us up to date with what is happening within our industry.
All the main leisure and promotional suppliers are there, although one main player has decided to have an in house annual show and not exhibit at the Printwear and Promotion event. Talking to people at the show, both exhibitors and visitors and you did get an optimistic view of our industry. Many of the exhibitors are already reporting a positive start to 2010 and you can sense the excitement they have for the new ranges and products they are promoting. So if I gained nothing else from today it certainly left me feeling very optimistic for the year ahead. Indeed JKL Clothing have already seen a positive outlook during the first 2 months of 2010. One area that has surprised us all is the number of orders and enquiries for t-shirt printing. January and February are traditionally quiet months for printed t-shirts but at JKL Clothing we have seen twice as many enquiries as for the same period in 2009. This was one of the reasons for my visit to Printwear and Promotion, as I wanted to source other screen print industry suppliers.
Our t-shirt printing department is already looking forward to 2010 and one of the main reasons is that we are about to launch an on line design your own printed t-shirt facility. Customers will be able to log onto JKL Clothing limited navigate to the t-shirt printing department and then select a garment from our extensive range before uploading their artwork or typing in the text required for the print. They will then be able to progress through to our payment gateway and pay for their order ensuring it is put straight into production.
All things considered I was pleased to attend the Printwear and Promotion Show today and certainly came away feeling both optimistic and excited about our industry and the year ahead.
I assume that the show is aimed at business owners like myself so that we can meet suppliers, see new products, and get ideas on how to grow our business. The show has been a useful event for JKL Clothing over the last decade but I am not sure what benefit it can provide to an established business moving forward. Yes, it is good to meet up with suppliers, but our main business partners are in constant touch with us anyway and I would hope, keeping us up to date with what is happening within our industry.
All the main leisure and promotional suppliers are there, although one main player has decided to have an in house annual show and not exhibit at the Printwear and Promotion event. Talking to people at the show, both exhibitors and visitors and you did get an optimistic view of our industry. Many of the exhibitors are already reporting a positive start to 2010 and you can sense the excitement they have for the new ranges and products they are promoting. So if I gained nothing else from today it certainly left me feeling very optimistic for the year ahead. Indeed JKL Clothing have already seen a positive outlook during the first 2 months of 2010. One area that has surprised us all is the number of orders and enquiries for t-shirt printing. January and February are traditionally quiet months for printed t-shirts but at JKL Clothing we have seen twice as many enquiries as for the same period in 2009. This was one of the reasons for my visit to Printwear and Promotion, as I wanted to source other screen print industry suppliers.
Our t-shirt printing department is already looking forward to 2010 and one of the main reasons is that we are about to launch an on line design your own printed t-shirt facility. Customers will be able to log onto JKL Clothing limited navigate to the t-shirt printing department and then select a garment from our extensive range before uploading their artwork or typing in the text required for the print. They will then be able to progress through to our payment gateway and pay for their order ensuring it is put straight into production.
All things considered I was pleased to attend the Printwear and Promotion Show today and certainly came away feeling both optimistic and excited about our industry and the year ahead.
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