One area of the garment decoration industry that appears to have stood up well during the current economic downturn is the workwear sector. Whatever is happening in the outside world of commerce one thing remains constant and that is the fact that every employed person in our population needs clothing to work in. Step forward the countries workwear manufacture and supply industry.
Businesses ranging in size from micro through to blue chip have for some time realised and appreciated the value of decorated workwear and the relatively cheap marketing benefits it brings.
Added to this the feel good factor that workers gain from quality workwear garments and you soon begin to see the reasons behind the durability of the workwear sector during the current economic climate.
The main players within the workwear industry have for some time realised the importance of this type of clothing to their business plans. This would explain the investment in development of new styles and fabrics and the increasing range of garments available to the market. The current trends also include well known retail brands entering the market. This quite clearly indicates the strength of the workwear sector.
At JKL Clothing the vast majority of workwear garments supplied are decorated using embroidery. Indeed embroidered clothing accounts for approximately 75% of all workwear garments sold, again showing the added value of advertising on workwear.
Thursday, 18 March 2010
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