JKL Clothing see no dip in workwear sales during recession

JKL Clothing the specialist online workwear company report that sales in workwear clothing continue to bring strong revenue to the company despite the current economic climate and the threat of future difficult trading conditions.
During the first quarter of 2009 many economic analysts predicted that the clothing market would enter a difficult trading period leading to many companies been forced to downsize or even close altogether.
JKL Clothing invested heavily during this period in both organisational structure and online marketing and search engine optimisation. This investment began to pay dividends during the final months of 2009 when increased website visitor numbers lead to more sales and a sharp increase in revenue and profits. Through increased profitability a situation developed whereby further investment in the company became a possibility.
Workwear was one area of the business that benefited from increased investment. JKL Clothing grew its workwear range and added market leading brands including Portwest and Dickies to an ever growing collection of garments.
Whilst a decrease in workwear clothing sales became a stark reality for many online companies JKL Clothing has bucked the trend by its proactive approach and aggressive marketing campaign. Jeff Harris the company MD comments "we looked at the overall workwear market picture in early 2009 and decided that this particular sector was well placed to withstand the economic conditions and that is why we choose to invest in this area of the business, paying almost instant dividends"
JKL Clothing hope to grow the workwear ranges on offer through their online presence and are confident that this particular market will continue to buck the trend and deliver strong profitability for the company.